Settled the race in the category Mobile Content

Being one of the apps that made it through the national pre-selection process Roadroid settled the race in the category Mobile Content and may soon rock the international stage.

This year, Roadroid from Ljusdal, Sweden has been nominated for the World Summit Award and will compete for its place among the world’s best mobile content where international IT-experts select best mobile apps for UN-based World Summit Award Mobile.

Roadroid performs cost-efficient surveys of road network quality. Internet maps and user tools provide a good opportunity to plan and prioritize actions - and also to follow up on the results! It gives an unique opportunity for developing countries as infrastructure and the possibility to travel is important factor for growth, healthcare, education, and democracy. With Roadroid, it will be easier to plan and maintain but also to encourage investors/financers as they can monitor the results visually by internet.

International jury decides
In September, an international jury of renowned IT experts and industry leaders will evaluate the nominated product. Jury members come from all continents and have backgrounds in the creative industries, telecommunication, advertising, journalism and research, as well as in teaching. The jury also includes representatives of international organisations in the ICT-for-development field.

“Consequently, it is not a product’s commercial success that matters most for the jury”, emphasizes Peter A. Bruck, Chairman of the WSA Board. According to Bruck, the Grand Jury will judge the value of the content as well as the product’s design and its technical realisation. Furthermore, each nominee’s contribution to bridging the digital divide will play a central role for the jury.

“WSA-mobile’s goal is to find out what works in different markets and in different parts of the world and what really makes a difference for the people in remote villages and global megacities. We want to show to decision makers what can be done to foster mobile’s potential to create a true information society”, states Bruck.

On top of the mobile world
For Swedens producers, the WSA-mobile is a chance to raise global awareness for their products and enter the international stage. Those projects that will come out on top of the Jury’s decision will be invited to the WSA-mobile Winner’s Events taking place February 3^rd to 5^th 2013 in Abu Dhabi. The event will host an exhibition, offering a platform for the awardees to present their services and projects to potential partners and investors. Furthermore, the event will include a conference attended by renowned experts, opinion leaders and government representatives, turning Abu Dhabi in the hot spot of the mobile world.

About Roadroid
Roadroid is a Swedish invention and a start-up company during 2012. It has been introduced at the market in Sweden in several cities, and also used in Cambodia through Sweroad with very promising results. The business plan contain building up of an local market at the edge of technology but also to spread world wide according to the vision:

“ROADROID´s vision is to create an international standard that make the road quality better and more sustainable in a global perspective”

 Roadroid is also attending the Movexum Incubator In Gävle, a national Born Global program, nominated in Galileo Masters and will present a paper at the World Congress of Intelligent Transportation Systems 23 September in Vienna.

Contact
For enquiries or partnerships, please contact Mr. Lars Forslöf, lars.forslof@roadroid.se, +46 72 242 6620.

 About the World Summit Award Mobile:
Organised by the International Center for New Media (ICNM) in Salzburg, the World Summit Award Mobile is a global initiative within the framework of the United Nations World Summit on the Information Society (WSIS). The award takes place on a biannual basis, in collaboration with UNESCO, UNIDO, UN GAID and WSA-mobile’s key partner Abu Dhabi Systems & Information Center

Contact
For enquiries or media partnerships, please contact Mr. Matthias Gruber, gruber@icnm.net, +4366263040835.